Wasoko

Wasoko (formerly known as Sokowatch) is arguably Africa’s largest B2B e-commerce and fintech network. Its primary mission is to digitize and streamline the supply chain for the continent’s massive informal retail sector, which is composed of millions of small “mom-and-pop” shops. In August 2024, Wasoko completed a major merger with the Egyptian platform MaxAB, forming a combined network that serves over 450,000 retailers and reaches roughly 65 million consumers across several African nations.